Listen:

First we listen to you, then we listen to your audiences.

Creating a research strategy

1. Our approach begins with a working session, where we learn your specific research and overall business needs. Leveraging decades of industry and research experience, we help you identify what you need to know to meet your objectives.
2. We identify the audiences that will provide the necessary learning.
3. We plan how to most effectively and efficiently gather the information from your audiences.

Building the research instruments

There are hundreds of questions you can ask your audiences. We determine which ones will get the answers to move you forward.

Conducting the research

Senior-level Adeo principals then make the contact and have the conversations that build a picture of your organization as seen through the eyes of select external and internal audiences. We use a variety of tools:

• Focus groups
• In-depth interviews
• Surveys
• Other appropriate tools

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Analyze:

Once the information is gathered, we step back, rewind, and listen again. We search for trends, we find commonalities, we identify major learnings. If you desire, we review the findings within the context of secondary research intelligence about your competitors and your industry (industry information, competitive materials, and online sources) to create a broader picture of the issues and opportunities uncovered through the research.

Then the report is written. You receive:

• A synopsis of what your audiences said
• Expert input on the implications of this learning

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Strategize:

Learning is not enough; action planning for success is the goal. If you choose, we can work with your team to strategize. We present our findings and move straight into brainstorming, addressing questions such as:

• What does it all mean for your organization?
• How does it impact your programs, your objectives?
• Where are the big ideas?
• And the big question: What do you do from this point forward?

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Move:

Armed with information and fresh ideas, you are now in a position to take the next steps with confidence.