Adeo Strategy Partners

Mary Stark Greenwood, M.B.A.

Mary has over 20 years experience helping organizations use targeted research, analysis and planning to identify and achieve strategic goals and objectives. She has extensive experience gathering and formulating customer insights, communications strategy, and new product/brand development.

Mary built her skills working at General Mills (Big G cereals and Betty Crocker desserts and meals), Dow Brands (personal care products), Goldwell USA (professional hair care products), and Sylvan Learning Systems (corporate training).

As a consultant, she has provided research, analysis, and strategic planning services for multiple organizations, including the Las Vegas Chamber of Commerce; Office of Naval Intelligence; the University of Maryland Office of Professional Studies; Maryland Food Bank; Wolters Kluwer Health; and others.

A believer in life-long learning, Mary has taught marketing courses at Loyola College of Maryland's Sellinger School of Business and Management and School of Communications, and at the Johns Hopkins University Graduate School of Professional Studies. In the same vein, she currently provides team building training to new employees of the Defense Intelligence Agency.

Mary has a Masteris of Business Administration from Brigham Young University, and a Bacheloris of Science in Sociology also from Brigham Young.

Mo Hoblitzell Baldwin, M.B.A.

Mo draws from years of practical experience and extensive networks to perform qualitative research that helps create cutting-edge marketing strategy, build business plans, and launch initiatives.

She has worked with a range of for-profit and non-profit clients among different industries, such as Adams National Bank, Association of Women's Heart Programs, Brookings Institution Metropolitan Policy Program, Fannie Mae Foundation, Johns Hopkins Bloomberg School of Public Health and Baltimore City Public School Systems.

Prior to consulting, Mo provided strategic marketing direction for the national non-profit The Enterprise Foundation. Her responsibilities started with resource development for the Neighborhood Transformation initiative followed by marketing and strategic planning for the overall organization. These activities included plans for new technology-based products and market research on message and reputation.

Earlier in her career, Mo managed clients at Kemper Sports Marketing where she researched, developed and implemented consumer oriented promotional plans for clients such as Kraft General Foods. She has also held marketing positions at First Night, Inc., a nonprofit organization in the arts, and Owens/Corning Fiberglas Corporation.

Mo received a BA from Princeton University and an MBA from the Kellogg Graduate School of Management at Northwestern University.